Photography

Real life. Real photos of real people doing real stuff.

Fundamentals

Tell a story

The best photos tell a story, and the best stories are human stories.

Keep it natural

The best photos feel natural. No fakery, photoshoppery or fancy filters.

Full colour

Real life is in colour.

Put a name to a face

Whenever possible call out the names of the people in the photos. This will make them even more real, and recognisable.

Made by Redgate

There are tons of talented photographers at Redgate, so many we have a photo club. We always prefer photos to be taken by a Redgater.

Stock images

We avoid stock images, and NEVER use stock images with people in them.

We avoid stock photography and illustration. They’re not real and don’t allow us to tell real stories.

A few exceptions

  • Images of objects / animals / effects that we can't take ourselves.
  • Photos that would turn out the same as a stock image.

Examples

UX recruitment flyer

Real

UX team's weekly meeting - although this was a staged photo it was still a real UX team weekly meeting. The meeting was held in a place where there was better lighting and a more interesting angle could be achieved.

Story

You can tell there is plenty of discussion and thinking going on, everyone looks engaged.

Natural

The documents are clearly real, and the people are in natural poses - holding a pen, leaning over to peer at a diagram, or clasping a coffee cup.

Quality

Lighting is natural. It's high resolution.

Events webpage

Real

From SQL in the City 2014

Story

There are several stories in one photo, lots going on, but there's still a focal point.

Natural

Captures the mood with lots of focused people interacting with each other, a Redgater and a tool demo, and doesn't look staged.

Quality

Lighting is natural. It's high resolution.

Tool demo

Real

From SQL in the City 2014

Story

Lots of people crowding to get a tool demo.

Natural

Captures the mood with people focused on the tool, and an intense look from David Priddle.

Quality

Lighting is natural, but oversaturated in places (though it does put our user in a spotlight, which is a nice message).

Book of Redgate 2012

Stock images exception

These pictures of animals are stock images. We couldn't reasonably have taken these ourselves and if we did they would have turned out the same.